Monday, 20 June 2011

John Berger's "Ways of Seeing" by Emily McEwan

MAIN IDEA: The essay discusses about how traditional oil paintings affects  today's advertisements and people viewing it. 

  • The art of publicity today does not talk about your existence  but talks about the future and  your state of happiness.
  • Advertisements today show new products that viewers would like to purchase, thinking that it will make them happy.
  • Being materialistic are used to advertise products and this idea was taken from the traditional oil paintings.
  • The key in advertising is envy because it makes the viewer want what the person in the advertisement has.
  • Advertisements make the viewers not contented with what they have today and thinking that having the thing advertised will make them happy.
  • Women are used as subjects in traditional oil paintings and today's advertisements for constant need of the viewer's to consume that certain product.